Breuninger Luxus 23

Direction of the Luxus 23 campaign

I directed the last Breuninger Luxus campaign. To highlight the designer collections of each brand, we travel in minimalist scenes. However, Spring is signified by the presence of digitalized cherry blossoms.

Directed by Chang Lin & Hugo Richel
Produced by BERLIN WESTEND
Post-Production by ONSHORE STUDIO
Creative Direction by Chang Lin
Art Direction by Petra Langhammer
Lead CGI by Hugo Richel
Project Management by Kendra Ahrens
Executive Production by Nicolas Schwaiger
Production by Vera Trigueros
Photography by Sigurd Grünberger
DOP Frederik Säll Stage
3D simulation by Alexandre Tamisier
Sound-design & Music by Arthur Cormerais