Hugo Richel is a director, artist & designer from France. He works to push back the limits of digital technology through surrealism. Using all the spectra of CGI, he draws from his fascination for the mountain and the ocean the techniques to tame fluids and movement and to breathe life forms into his objects. He questions the relationship between the human body and nature, from physical phenomena such as gravity to the scale ratio between the avatar and its environment. His fluid and organic style has seduced eclectic artists such as Lil Nas X and Tkay Maidza. Hugo has also directed several visual campaigns for brands such as Valentino, Kenzo or Balenciaga. While still exploring the tools related to 3D, it is the field of filmmaking & mixed-media that he develops further: the real image and its increasingly intimate link with the virtual image.